ZEKAR — Turn Stories into News | A News-First PR Firm

01 · Core Service

News Communications Across China and the World

News communications is ZEKAR's core craft, spanning two markets: our global work places Chinese brands into mainstream media worldwide, and our China work earns authoritative coverage at home. Both share one editorial standard and one measurement system.

Global News Communications

Reaching the World's Media

Multi-market coverage worldwide: North America, Europe, Latin America, Asia-Pacific, the Middle East
Flagship English-language network: 200+ flagship global outlets, tier-one financial terminals, and regional media networks
Local-language communication: writing, translation and local media communications in Spanish, French, German, Portuguese, Japanese, Korean, Arabic and more, matched to each target market
Trade publications and vertical media in key sectors, precisely targeted
GEO optimization: get your brand cited first by ChatGPT, Gemini, Claude and Google AI Overview

China News Communications

Authority at Home

Mainstream portals, financial media and industry verticals across China
Chinese press release writing, review and placement
Custom outreach and direct-to-editor placement for priority media
Full coverage monitoring, screenshot archiving and results summaries

A Full-Service Strategic Communications Partner.

ZEKAR

Full service: strategy, content, outreach and measurement — a team accountable for outcomes
Stories rewritten per market, localized per language, with direct-to-editor outreach
Coverage screenshots, verified links and results reports — proof, not promises

02 · Services

A Full-Cycle Communications Chain

Four modules, linked end to end: strategy sets the direction, content and channels create the volume, media relations create the depth, and measurement decides what happens next. Engage the whole chain, or buy a single module. AI assists at every step; human editors keep the final say.

01

Communications Strategy Consulting

Core narrative first, global communications second. Strategies grounded in your brand stage and market goals — executable, and measurable.

Brand positioning and core narrative frameworks
Annual communications planning (China / global)
AI-assisted insight: market, competitor and audience analysis behind every strategy
GEO and AI-visibility strategy

02

Content Creation & Channel Integration

Content produced to a newsroom standard, then delivered through integrated channels — not just sent, but seen.

Press release writing and editing in Chinese and English
AI-assisted drafting and multilingual localization, with human editors in charge
Story development and multimedia content (articles, video, data reports)
Integrated channels: premier media networks, direct editorial outreach, and trade publication partnerships
Targeted placement and direct-to-editor outreach

03

Event & Media Relations Management

We turn every summit, launch and industry event into a media event — with coverage to show for it.

Media invitation, registration and attendance management
AI media matching: invitations targeted by beat and editor preference
On-site media hosting and press centre operations
Executive interviews and media roundtables
Post-event coverage follow-up and compilation

04

Measurement & Evaluation

Every campaign leaves verifiable evidence and reusable conclusions — our account of every dollar spent.

Coverage monitoring, screenshot archiving and link verification (AI first pass, human verified)
Results reports: volume, media tier, geographic spread
Share of voice and sentiment analysis; competitor benchmarking
AI-visibility tracking and periodic review recommendations

03 · Why ZEKAR

Why ZEKAR

Newsroom DNA

We make PR content to an editor's standard — news value first, promotion second. Stories that editors want to report are the only ones worth telling.

Lean & Cost-Efficient

A lean media resource network and high-quality content output put limited budgets into mainstream, tier-one media — credibility without the traditional agency price tag.

Bilingual by Default

A Chinese–English writing and media team: we know Chinese brands, and we know how overseas editors choose stories.

Measured, End to End

Never just "sent": coverage monitoring, screenshot archives, results reports and review recommendations come with every engagement.

AI Across the Workflow

From insight and drafting to media matching and measurement, AI is built into every step — multiplying output while humans keep the judgment and the taste.

AI-Era Ready

We build GEO into communications programs, so brands are seen — and cited — first in AI answers from ChatGPT, Gemini and beyond.

04 · Case Studies

Case Studies

Three representative engagements — an industry summit, an international organization, and a consumer brand going global. Client names are withheld for confidentiality; all figures are from real projects.

An international robotics summit (Hangzhou)

Industry: Robotics & intelligent manufacturing
Scope: Event media relations, news communications in China and worldwide, coverage monitoring
Results: 4,000+ media coverages worldwide, across Chinese mainstream media and international trade press; all coverage archived with screenshots and verified links in a full coverage report

An international vaccine-industry organization (Beijing meeting)

Industry: Biopharma & global health
Scope: English messaging development & global multi-region media communications, coverage monitoring and results reporting
Results: 500+ verified media coverages across North American, European and Asia-Pacific mainstream and trade media

A Chinese consumer electronics brand (CES product launch)

Industry: Consumer electronics
Scope: English core narrative development, North American media communications, GEO (AI search) optimization
Results: Coverage in North American tech and consumer media; brand and product information cited in AI answers on ChatGPT, Gemini and more — AI search visibility established; full coverage and results reporting

05 · About

Who We Are

ZEKAR specializes in results-oriented news communications for high-growth Chinese brands. We believe good PR is not a brand talking about itself — it is turning corporate milestones into news that media want to report.

Through a lean media resource network and measurement at every step, we turn limited budgets into maximum market presence, helping clients bridge the gap between local success and global authority — established at home, and seen, cited and trusted abroad.

Start a Conversation

Tell us about your brand, your target markets and your budget range, and we will come back with an executable communications proposal — channels and expected coverage included.

Email: info@zekar.net